Start with decisions, then metrics
Great dashboards drive decisions. Begin with the decisions leaders make weekly or monthly, then design KPIs that inform those calls.
Five KPIs that rarely fail
- Revenue Quality — growth adjusted for churn/discounts.
- Unit Economics — margin per unit/customer/cohort.
- Pipeline Health — volume, velocity, win rate.
- Operational Throughput — cycle time and bottlenecks.
- Cash Conversion — AR/AP/Inventory dynamics.
Design the semantic model carefully, document definitions, and use row‑level security for trust.